No employee in home production intentionally creates problems, but certain factors can turn a well-planned module into a problematic one.
Issue Area: Lack of Understanding
Complete misunderstanding is the biggest challenge in our industry today. It starts with a potential home buyer wanting absolutely everything they see on Pinterest. At this point, the cost of the home doesn't even matter because the client expects the factory to consider every detail and set a fixed price.
The procurement department has only a day to get all the prices, talk to production, and then hand the estimate to the sales manager for determining the fixed price.
Modules are planned for production, knowing that certain non-standard elements won't be delivered on time. The manager does this just to make the client happy.
Production keeps misunderstanding what's needed for each module's construction process because customer information is constantly changing, potentially causing a complete halt in the process!
As the business normalizes, requests from the once-favored client, who was always a priority, are now placed in a real queue instead of being moved to the front as before.
In a few days, the client gets angry and wants all the answers at once. Production could explain what's taking so long, but they respond, "We're working on it, and you'll get an answer later today."
In the end, installation crews and crane operators are left without modules during setup simply because the factory didn't communicate the delay. Even worse, the factory secretary leaves a voice message on the eve of installation, likely not reaching the next morning.
Misunderstanding in the modular housing industry could fill entire books.
Issue Area: Lack of Understanding
Complete misunderstanding is the biggest challenge in our industry today. It starts with a potential home buyer wanting absolutely everything they see on Pinterest. At this point, the cost of the home doesn't even matter because the client expects the factory to consider every detail and set a fixed price.
The procurement department has only a day to get all the prices, talk to production, and then hand the estimate to the sales manager for determining the fixed price.
Modules are planned for production, knowing that certain non-standard elements won't be delivered on time. The manager does this just to make the client happy.
Production keeps misunderstanding what's needed for each module's construction process because customer information is constantly changing, potentially causing a complete halt in the process!
As the business normalizes, requests from the once-favored client, who was always a priority, are now placed in a real queue instead of being moved to the front as before.
In a few days, the client gets angry and wants all the answers at once. Production could explain what's taking so long, but they respond, "We're working on it, and you'll get an answer later today."
In the end, installation crews and crane operators are left without modules during setup simply because the factory didn't communicate the delay. Even worse, the factory secretary leaves a voice message on the eve of installation, likely not reaching the next morning.
Misunderstanding in the modular housing industry could fill entire books.