Many individuals in the residential and commercial construction sector often strive for stable, gradual development and may overlook the consequences that such "stability" can bring.
Currently, we're experiencing a "high demand" positive phase in market development. Sooner or later, the negative aspect - "low demand" for the product - will inevitably make itself known.
Will your company be prepared for this, or are you postponing thoughts of it in hopes of another good year?
Over the past few years, demand has far exceeded production capacities. This has led to the emergence of numerous modular factories and "roof builders."
The fact that your factory is new and very busy today is not a strategy for success. Let's highlight two areas that could prove devastating for you tomorrow.
Losing Your Niche
Despite initially being good at strategy, branding, and sales, today you're seen as a broad-profile modular home factory that lacks advantages in any market niche.
Unfortunately, niche markets could be the saving grace for many other newcomers, and you've missed your chance.
Start searching for new strategic niche markets that could be your only stable income during a recession. Evolve while your competitors are still asleep at the wheel.
Stalled Marketing
Things are going well for you, and today you're very busy. You're taking orders 8 months or even a year in advance, and it seems like a significant amount of time to react to any fluctuations.
Without marketing, new potential clients and builders probably won't even know that you're successful and have excellent production, which could vanish in the blink of an eye if the market crashes.
You're spending all your time satisfying customers' needs and completely ignoring market development and positioning. You're becoming a "product factory," and your brand is becoming invisible.
Currently, we're experiencing a "high demand" positive phase in market development. Sooner or later, the negative aspect - "low demand" for the product - will inevitably make itself known.
Will your company be prepared for this, or are you postponing thoughts of it in hopes of another good year?
Over the past few years, demand has far exceeded production capacities. This has led to the emergence of numerous modular factories and "roof builders."
The fact that your factory is new and very busy today is not a strategy for success. Let's highlight two areas that could prove devastating for you tomorrow.
Losing Your Niche
Despite initially being good at strategy, branding, and sales, today you're seen as a broad-profile modular home factory that lacks advantages in any market niche.
Unfortunately, niche markets could be the saving grace for many other newcomers, and you've missed your chance.
Start searching for new strategic niche markets that could be your only stable income during a recession. Evolve while your competitors are still asleep at the wheel.
Stalled Marketing
Things are going well for you, and today you're very busy. You're taking orders 8 months or even a year in advance, and it seems like a significant amount of time to react to any fluctuations.
Without marketing, new potential clients and builders probably won't even know that you're successful and have excellent production, which could vanish in the blink of an eye if the market crashes.
You're spending all your time satisfying customers' needs and completely ignoring market development and positioning. You're becoming a "product factory," and your brand is becoming invisible.